Public & Private
Company CEO.
Four-Time Vertical
SaaS Founder.
Building & scaling
AI-powered software.

Twenty-five years building, scaling, and exiting high-growth vertical SaaS.

Four successful exits across PE, NASDAQ, and strategic acquirers spanning bootstrapped, VC-backed, PE-backed, and publicly traded operations. Founder & CEO of CRM, MarTech, and AI software platforms across both horizontal and vertical markets — with deep experience in complex, high-growth operating environments.

For Boards & Search Firms → For Founders →

Boston · WPI Engineering '94

Four exits. Four acquirer types.
One operating playbook.

A track record built across the full company lifecycle — bootstrapped, VC-backed, PE-backed, and publicly traded. Each exit by a different kind of acquirer: top-tier private equity, NASDAQ-listed strategic, NYSE-listed strategic, and currently leading an OTCQB-listed public company.

1998 — 2004

TrueAdvantage

Founder & CEO · B2B Account Intelligence SaaS

Acquired by

Wasserstein & Co (Private Equity)

2004 — 2014

MortgageCEO

Founder & CEO · CRM & MarTech for Financial Services

Acquired by

Ellie Mae (NYSE: ELLI)

2017 — 2021

Sprout

Founder & CEO · Vertical SaaS CRM & Loyalty

Acquired by

WM Technology (NASDAQ: MAPS)

2025 — 2026

Springbig

Chairman, CEO & President · AI MarTech & Loyalty SaaS

Outcome

Public Company (OTCQB: SBIG)

OTCQB · SBIG

Springbig

Chairman, CEO & President
March 2025 — May 2026
Boca Raton, FL

Visit springbig.com →

Most Recent Role

Led a public-company turnaround in AI-powered MarTech for regulated industries.

Led the turnaround of a publicly traded AI marketing automation and omnichannel CRM platform serving cannabis, iGaming, casino, alcohol, and nutraceutical retailers across the U.S. and Canada. Recruited as CEO in March 2025; appointed Chairman in August 2025. Delivered a successful operational turnaround across three consecutive quarters of positive Adjusted EBITDA.

3Quarters

Consecutive positive Adjusted EBITDA, including Q3 2025 net income

21% YoY

Operating expense reduction in Q1 2026 while sustaining subscription revenue

200%+

Non-cannabis revenue growth Q4 2025 → Q1 2026 as platform diversifies

86%

Net revenue retention across the SaaS book

New executive team recruited — COO, CFO, and additional senior leadership. Board strengthened. VICE CRM acquisition closed and integrated. Platform message volume grew to 147M+ messages distributed (+11% YoY).

For Boards, PE, VC & Executive Search

Considering a CEO or President seat at your software company?

Selectively exploring fractional or full-time CEO & President opportunities at SaaS, MarTech, CRM, and AI software companies in the $1M–$200M ARR range — where multi-stage operator experience and a repeatable scaling playbook compound.

Vertical SaaS turnarounds and EBITDA restoration
Scale-stage growth and EBITDA discipline
PE-backed and VC-backed software operating roles
Board director and chair positions

Get In Touch → Download Resume ↓

For Founders & Operators

Building a vertical SaaS company? Let's talk.

1:1 advisory sessions for founders building software companies in high-growth, complex, or hard-to-crack markets. Twenty-five years of pattern-matching across bootstrapping, fundraising, GTM, and exit strategy.

Bootstrapping vs. raising capital — when and how
Vertical SaaS GTM, PLG, and sales-led $0 → $10M
Pitch decks, valuations, and deal terms
M&A preparation and exit strategy

Book a Session → Connect on LinkedIn →

Get In Touch

Open to the
right opportunity.

The best opportunities arrive through warm introductions. If you're a board member, search consultant, VC firm, PE firm, or founder building something interesting in vertical SaaS — let's connect.

jaretpchristopher@gmail.com

intro.co/JaretChristopher